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Ian Tunnicliffe

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IAN TUNNICLIFFE is a Director at Accordance Associates and has led communications, research, and training projects across the Middle East, Africa, and Asia, including Iraq, Libya, Egypt, Nigeria, Somalia, and Afghanistan. A visiting lecturer in social media to the North Atlantic Treaty Organization (NATO) School in Oberammergau, Germany, his recent work has focused on the role of social media in conflict areas, in particular in Syria, Nigeria, and Somalia. He has also continued to provide the United Kingdom (UK) with exercise support for the Allied Rapid Response Corps (ARRC), serving as the Head of Social Media in Exercise Trident Jaguar 2015 and Exercise Arrcade Fusion 2015. Prior to that, he served for 20 years in the British Army, rising to the rank of Colonel, and his last few years of service were with the Directorate of Targeting and Information Operations (DTIO) in the UK Ministry of Defence (MOD), where he helped develop UK cross-government strategic communications plans in response to a number of international crises in the Balkans, Africa, Asia, and especially the Middle East during the Iraq crisis and conflict. His last post in the Army was in Baghdad, Iraq, during the period between September 2003 to June 2004, where he worked as Director Plans in the Office of Strategic Communications of the Coalition Provisional Authority (CPA), working for Ambassador Paul Bremer. During his tenure, he was responsible for Iraq-wide Coalition and United Nations (UN) media campaigns to inform the population of Coalition and UN activities.

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SSI books and monographs by Ian Tunnicliffe

  • Social Media—The Vital Ground: Can We Hold It?

    April 21, 2017

    Authored by Ian Tunnicliffe, Dr. Steve Tatham.
    View the Executive Summary

    Social media may barely be 12 years old, but it has had a dramatic effect on the way that a military does its business. However, just how well equipped is the United States for social media engagement? This Letort Paper provides an overview of what social media is, or is not, and how it may be more efficiently harnessed by the U.S. Army.