Recent Publications

Tag: Public Relations

Using Target Audience Analysis to Aid Strategic Level Decisionmaking
August 25, 2015 — Author: Dr Steve TathamView the Executive Summary The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target... MORE

The Impact of President Felipe Calderón’s War on Drugs on the Armed Forces: The Prospects for Mexico’s “Militarization” and Bilateral Relations
December 1, 2012 — Author: Dr George W Grayson View the Executive SummaryIn the absence of honest, professional civilian law-enforcement agencies, President Felipe Calderón assigned the military the lead role in his nation’s version of the “War on Drugs” that he launched in 2006. While the armed forces have spearheaded the capture and/or death of several dozen cartel... MORE

Cover for The Impact of President Felipe Calderón’s War on Drugs on the Armed Forces: The Prospects for Mexico’s “Militarization” and Bilateral Relations