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Tag:
Behavioral Profiling
Using Target Audience Analysis to Aid Strategic Level Decisionmaking
August 25, 2015
— Author: Dr Steve TathamView the Executive Summary The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target...
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