Recent Publications

Tag: marketing

Using Target Audience Analysis to Aid Strategic Level Decisionmaking
August 25, 2015 — Author: Dr Steve TathamView the Executive Summary The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target... MORE

U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict
December 3, 2013 — Author: Dr Steve Tatham View the Executive SummaryThrough the prism of operations in Afghanistan, the author examines how the U.S. Government’s Strategic Communication (SC) and, in particular, the Department of Defense’s (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S... MORE